Kenya told to diversify its tourism products

Kenya’s heavy dependence on traditional beach tourism must be stopped if the country has to increase its global market share, Kenyatta International Convention Centre (KICC) Managing Director Fred Simiyu has said.

Simiyu says Kenya must diversify and join some parts of the world that are increasingly becoming leaders in international Trade fairs and exhibitions and in the process generate billions of shillings in their respective countries.

For instance, he says, Singapore hosted 3.5 million business visitors, an increase of 3 per cent over 2012 and earned US$5.5 billion in revenue (not counting sightseeing, entertainment and gaming expenditure).